News Interest and Access Trends in the U.S tend to be
congruent with Worldwide* trends
Before considering overall
news access, it’s important, and necessary to consider overall interest in
news. In a study across 10 countries* (Brazil, Germany, Spain, Italy, Denmark,
Finland, U.S, Japan, U.K and France), we see that in general, a majority of the
population does have an interest in news, where the U.S lies in the middle of
the spectrum (68% interested, 30% less interested). As we progress with this
information, the number of devices on which news can be accessed must also be
considered. Like a majority of the countries, the U.S shows a greater use of
digital access rather than traditional (print + radio). In terms of digital
access, the U.S, and most other countries, there’s a preference for smartphones
over tablets, but there isn’t a great difference between the two. In addition,
we see that the U.S does seem to have the greatest proportion interested in a
mix of video and text, while other countries, although they may have greater
percentages, show a preference for text.
The usage of digital news within the U.S.
In the United States, many people access news every day just like people in other countries. Many news outlets now provide most, if not all, of their news stories online. Many people view news on digital devices on various news outlets. In fact, 35% of Americans get news on two digital devices, and 12% get news on three or more digital devices. According to the following graph, the most popular news source for people who access online news is Yahoo, with 28% of weekly usage being on this popular news site. Websites from local newspapers and television news were popular, too.
-World
>countries: Brazil, Germany, Spain, Italy, Denmark, Finland, Japan, United Kingdom, France
-News overall (trends)
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