Thursday, October 16, 2014

Comparative view of digital news access within the U.S. and around the World by Chan41 Lakshimi6

Technology is advancing at a rapid rate these days and the ways that we access daily news are growing, too. More and more people access the news they want whenever they want through technology. Access of digital news is growing in the U.S., but it is also growing outside of the U.S.

News Interest and Access Trends in the U.S tend to be congruent with Worldwide* trends


Before considering overall news access, it’s important, and necessary to consider overall interest in news. In a study across 10 countries* (Brazil, Germany, Spain, Italy, Denmark, Finland, U.S, Japan, U.K and France), we see that in general, a majority of the population does have an interest in news, where the U.S lies in the middle of the spectrum (68% interested, 30% less interested). As we progress with this information, the number of devices on which news can be accessed must also be considered. Like a majority of the countries, the U.S shows a greater use of digital access rather than traditional (print + radio). In terms of digital access, the U.S, and most other countries, there’s a preference for smartphones over tablets, but there isn’t a great difference between the two. In addition, we see that the U.S does seem to have the greatest proportion interested in a mix of video and text, while other countries, although they may have greater percentages, show a preference for text.

The usage of digital news within the U.S.

In the United States, many people access news every day just like people in other countries. Many news outlets now provide most, if not all, of their news stories online. Many people view news on digital devices on various news outlets. In fact, 35% of Americans get news on two digital devices, and 12% get news on three or more digital devices. According to the following graph, the most popular news source for people who access online news is Yahoo, with 28% of weekly usage being on this popular news site. Websites from local newspapers and television news were popular, too.



-World

 >countries: Brazil, Germany, Spain, Italy, Denmark, Finland, Japan, United Kingdom, France

-News overall (trends)


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