How you customize settings vs. how technology personalizes settings

Personalization vs. Customization

To some people, personalization and customization are similar terms. But with the growing usage and invention of technology, personalization and customization are becoming completely different terms. The main difference system-initiated personalization (SIP) and user-initiated customization is how you tailor the content.  When you talk about customizing your phone, it is usually you who is controlling what you see. Personalizing means that you choose options but the system tailors content based on your personal information. Although both methods make web usage easier and more fun, are they effective? Agency is when you have a sense of the actions you are making. Whether it is walking, talking, cleaning, or browsing the web, we are conscious of our actions. As humans, we don't have to just do one action at a time. We can multitask, or do multiple tasks, consciously.

Results of Study

Power users are people who actively use technology. They always are up-to-date on the latest technology and they know how to use the technology efficiently. For power users, customization is better than personalization. They can get more out of it and it works better for them. But for people who are non-users, personalization was better for them. As a non-user personally, I like personalizing my phone and computer. If I set a certain amount of settings, the system automatically sets up details according to how I might like it.